Evaluate your business project!


You have an idea of what you project will look like




We'll estimate the value of any project


We'll help with the launch and training


Alexandra Isaenko, S&D founder

#STARTUP, #LAUNCH, #startup, #develop, #development, #DEVELOPMENT, #CALCULATION, #PROJECT,  #business_plan, #finance,  #management_reporting, #PROFIT, #profit&loss, #P&L, #cashflow, #DCF, #ROI, #investment_project, #INVESTMENTS, #CapEx

Why choose us?

We'll set a reasonable price together 


The cost will include only what you really need

You don't have to give us exact info

You'll still get a great modeling tool

That's how long we need to evaluate your project

We work fast and with passion

3-5 days


Parametric model in a handy format, including:

  • Planning revenues and costs

  • Setting forecast period

  • Profit and loss statement

  • Cash flow planning

  • Calculating turnover and ROE of working capital

  • Determining length of operation and cash cycles

  • Assessment and digitalization of risk

  • Evaluating the project: discounting cash flows, calculating key indicators of ROI and efficiency

  • Developing a business plan: calculation + description + presentation

What is included in the calculation?

Individual finance training 

Answering your questions throughout the process

What is  NPV?


Why do we have a profit but no cash?

How do I assess risk?

At what price will I be able to sell my startup?

How to start the project?

How do I calculate estimated revenues?

What Affects Costs?

Income and expenses of the project

Profit and loss statement


Evaluation through discounting


Models of calculating revenues/costs 






Developing a business plan




Depth of

Degree of detalization

Complexity of

Our story
S&D's Experience

Since we started working for ourselves in 2013, we evaluated many projects.

  • Women's clothing online store

  • Offline shop of youth’s clothing

  • Bakery

  • Bread factory

  • Milk processing plant

  • Network of waste sorting points

  • Real estate portal

  • Yoga center

  • Chain of hotels

  • Training company

  • Farm enterprise

  • Repair shop


In 1996-2013, we worked in corporations. 

Here are some of the projects we ran: 

  • Dealer network of women's clothing stores

  • A federal Russian banking chain

  • Launch of training and sales development department

  • Launch of financial department's training section

  • Opening foreign offices of financial organizations 

  • Launching new model of new financial organization

  • Merger&acquisition of telecom businesses

  • Implementation of SAP, CRM, voice technologies

  • PR management

  • Development and implementation of technologies and procedures

  • Implementation of investment management rule books

Who created S&D?

Alexandra Isaenko

project evaluation/developing rule books/trainings



Dmitry Tarasov
development of business processes/launching projects/
running trainings


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+7 495 142 9480
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Let's meet up and start evaluating
Start your business! Evaluate your project!
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